GAFARLI ATELIER WINTER'24

Gafarli Atelier Winter'24 Collection. "Fall Into Silver Dreams." By Azer Gafarli

GAFARLI ATELIER WINTER 2024 COLLECTION BY AZER GAFARLI.
STARRING: YIGIT TEZCAN
PLOT: 
A chess player practising chess moves at home suddenly notices that the clock has stopped. When he checks his own watch, he realizes that it has stopped too. Frustrated, he gets up aggressively.
 Suddenly, he finds himself in a chess museum. He notices Gafarli's unique silver king pendant around his neck. First, he looks at the chess set in front of him and then examines his pendant. Then he hears piano sounds coming from the adjacent room and becomes surprised.
Suddenly, he finds himself next to someone playing the piano. He watches the pianist carefully. Then the music starts to speed up, and the king on the key suddenly falls to the ground. The chess player can't understand what's happening and becomes bewildered, closing his eyes.
Then he finds himself in a room with a large chessboard. The fallen king is indeed on the ground, but this time it's in a much larger size right in front of him. Unable to hide his astonishment, he sits down. He takes off his pendant and laughs at the fallen king in front of him.
The chess player finds himself back at home again. This time he checks the clock and sees that it's working. When he opens his palm, he sees that the pendant is indeed there. He lifts the fallen king and says the following words: Time awaits, like making a move on a chessboard. Let Gafarli Atelier accompany you as you make your move!
Collection: Azer Gafarli
Styling: Azer Gafarli
Photography: Azer Gafarli
Colour: Azer Gafarli
Video Colour: Yiğit Tezcan, Azer Gafarli
Edit: Yiğit Tezcan, Azer Gafarli
The first sequence of the commercial. 

A chess player practising chess moves at home suddenly notices that the clock has stopped. When he checks his own watch, he realizes that it has stopped too. Frustrated, he gets up aggressively.
The second sequence of the commercial. 
Suddenly, he finds himself in a chess museum. He notices Gafarli's unique silver king pendant around his neck. First, he looks at the chess set in front of him and then examines his pendant. Then he hears piano sounds coming from the adjacent room and becomes surprised.
Sound: Frédéric Chopin - Fantaisie-Impromptu, Op. 66
The third sequence of the commercial. 
Suddenly, he finds himself next to someone playing the piano. He watches the pianist carefully. Then the music starts to speed up, and the king on the key suddenly falls to the ground. The chess player can't understand what's happening and becomes bewildered, closing his eyes.
The fourth sequence of the commercial. 
Then he finds himself in a room with a large chessboard. The fallen king is indeed on the ground, but this time it's in a much larger size right in front of him. Unable to hide his astonishment, he sits down. He takes off his pendant and laughs at the fallen king in front of him.
The fifth and the last sequence of the commercial. 
The chess player finds himself back at home again. This time he checks the clock and sees that it's working. When he opens his palm, he sees that the pendant is indeed there. He lifts the fallen king and says the following words: Time awaits, like making a move on a chessboard. Let Gafarli Atelier accompany you as you make your move!
↑Back to Top